Already in 2012 there was a huge public debate about should or shouldn’t we want the Guggenheim museum to Helsinki. As a street media JCDecaux had the unique possibility to give a voice to the masses. In this campaign citizens get to like or dislike by clicking touch screen.
The result was that in one week these two campaign bus stops collected over than 15 000 votes. 61 % dislikes and 39 % likes. So, outdoor media is social media!
Concept for this campaign was done in collaboration with copywriter Marko Pasanen.